She has more than 20 years of corporate multinational experience on brand strategy and consumer insights.
She worked on brands like Cadbury Dairy Milk, Trident, Lipton, Tang, Blu, and Orange across multiple geographies.

Dahlia left corporate life in 2015 to embrace the entrepreneurial spirit with her brand & retail strategy company – FWD Consultancy.

She is passionate about public speaking, coaching and sharing knowledge. In 2017 she rolled out series of talks on Winning in store, Branding for Startups, Communication with impact, Personal branding and more!

She heads the Marketers Of Egypt community group which she created in 2005. A judge in Super Brands Egypt, and a mentor at Cheri Blaire foundation in UK empowering women in startup businesses in developing markets.

She is a proud Mom, a Writer, a Cook, and a Rock fan.